Project overview
Minimal Design was engaged to create high-end photo-realistic 3D visuals and animations
for Shannon Farm, the newest lifestyle subdivision in Central Otago Lakes, New Zealand.
Set against the stunning backdrop of the Pisa Range, Shannon Farm offers a unique blend
of seclusion and convenience, with lifestyle blocks located just minutes from Lake Dunstan.
Client Objective
The primary goal for Shannon Farm was to attract potential buyers by showcasing the
natural beauty, expansive landscapes, and luxurious rural living opportunities offered by the
subdivision. The marketing needed to highlight the proximity to world-class amenities and
the appeal of the surrounding environment, including vineyards, cherry orchards, and
outdoor recreational activities.
The Role of Minimal Design
Minimal Design was tasked with developing photo-realistic 3D visuals and animations that
would serve as the cornerstone of Shannon Farm's marketing campaign. The focus was on
bringing the project to life through immersive visuals that could evoke the serenity and
beauty of the location, helping potential buyers to fully appreciate the lifestyle on offer.
Execution and Creative Process
Research and Conceptualization: The project began with an in-depth study of the
Shannon Farm site, including its natural surroundings and planned infrastructure.
Minimal Design's team worked closely with the developers to understand the vision
for the subdivision, ensuring that the visuals would align with the desired aesthetic
and market positioning.
3D Visualization and Animation: Utilising advanced 3D modelling and rendering
techniques, Minimal Design created a series of high-quality visuals and animations.
These materials captured the expansive landscapes, the beauty of the Pisa Range,
the vineyards, cherry orchards, and the proximity to Lake Dunstan. The animations
provided virtual tours of the lifestyle blocks, allowing potential buyers to experience
the location as if they were physically present.
Enhanced Marketing Tools: Thanks to the complex 3D models developed for
Shannon Farm, Minimal Design can easily provide additional marketing tools to
further engage potential buyers. These include:
360° Virtual Tours: Offering a fully immersive experience, potential buyers
can explore the subdivision from every angle, as if they were walking through
it in person.
Interactive 3D Showcases: Buyers can interact with the 3D models,
customising their view and gaining a deeper understanding of the site layout
and features.
Photomatched Photos: By combining real-world photography with 3D
models, Minimal Design created images that seamlessly blend the existing
environment with the planned development.
Before and After Comparisons: Visualisations showing the transformation
of the land before and after development, helping buyers appreciate the value added by the project
Integration into Marketing Campaign: The 3D visuals and animations, along with
the enhanced tools, were integrated into various marketing materials, including the
Shannon Farm website, social media campaigns, and online media. These materials
emphasised the tranquillity and luxury of rural living in Central Otago Lakes, while
also highlighting the convenience of being close to attractions such as biking trails,
ski fields, and nearby townships like Wanaka, Queenstown, and Clyde.
Impact and Results
The sophisticated marketing materials produced by Minimal Design played a pivotal role in
driving interest and sales for Shannon Farm. The photo-realistic visuals and animations
allowed potential buyers to envision themselves living in this tranquil environment,
surrounded by the natural beauty of Central Otago Lakes. The addition of 360° virtual tours,
interactive 3D showcases, and other advanced tools can further enhance the buyer
experience, making Shannon Farm even more appealing. The immersive experience
provided by these marketing tools contributed significantly to the perception of Shannon
Farm as a premier lifestyle destination, attracting both local and international buyers.
Shannon Farm is the second project I have worked on with the Minimal Design team. From start to finish they have not only been very professional, unbelievably talented but also genuinely nice people. They have been an absolute pleasure to work with and we are beyond impressed with what they have produced for us.
Tracey Gilmour (Marketing Manager, Infinity Investment Group)
The team at Minimal Design exceeded my expectations of what was a very technical brief, not only seeing our vision for Shannon Farm but also navigating a challenging topography. Always accommodating and confident in their abilities and recommendations, we will definitely use Minimal Design again for future projects.
Paul Croft (CEO, Infinity Investment Group)
Conclusion
Minimal Design's expertise in creating high-end 3D visuals and animations, along with the
ability to provide advanced marketing tools like virtual tours and interactive showcases, was
instrumental in the successful marketing of Shannon Farm. By capturing the essence of the
location and enabling potential buyers to experience it virtually, Minimal Design helped
transform Shannon Farm into a sought-after lifestyle subdivision, highlighting the power of
visual storytelling and interactive tools in real estate marketing.
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